Cromax has recently launched its latest colour tool offering, OEM Colour Guides. These guides are designed to help automotive refinishers identify the latest car brand, model, colour name and its corresponding paint code needed to commence a quick colour match.
Colour sells! Colour is one of the most influential factors in determining what consumers buy, which is why original equipment manufacturers (OEM) place so much emphasis on differentiating their brand through the power of colour. Colour after all is the first thing people see, it is the strongest visual cue, moulding a consumer’s decision making process. With more than 200,000 colours on the market and up to 1,000 new colours added each year to this figure, tools such as Cromax OEM Colour Guides allows a refinisher to start the colour journey in the right direction.
Cromax for nearly 100 years has placed great emphasis on providing colour tools to help refinishers overcome the overwhelming number of colours that are released each year - as a perfect colour match to the original OEM finish is the hallmark of an exceptional repair. Axalta’s colour team takes notice of each new eye-catching car model as it is launched onto the Australian market. The year, manufacturer, model, colour and corresponding paint code are generated each time a manufacturer updates their colour pallet and then captured in our yearly releases of each manufacturer’s Australian OEM Colour Guide.
“We make sure refinishers have the right information at their fingertips,” said Jim Iliopoulos, Axalta Product and Technical Manager for Australia and New Zealand. “Axalta understands the importance of colour in your bodyshop and the impact it has on productivity, profitability and higher customer satisfaction. This is why we endeavour to provide our customers with as many colour tools, such as the OEM Colour Guides. Tools to advance a bodyshops’ technical colour proficiency for an impeccable colour match to the manufacturers’ original colour.”
The information from these colour guides can be used to find the right colour formula using Cromax’s colour retrieval software, even if there are colour deviations of car bodies from different manufacturing plants and add-on parts made from different suppliers. Refinishers will have everything at their disposal to get a perfect match, which ultimately translates into a happy vehicle owner.
For more information regarding Cromax’s OEM Colour Guides go to www.cromax.com.au/OEMColourGuides or join the Cromax community and register for the free monthly e-newsletters to receive notifications of the most up to date OEM Colour Guides.