AXALTA’S CROMAX BRAND AND YAMAHA FACTORY RACING MOTOGP EXTEND PARTNERSHIP
Axalta, a leading global supplier of liquid and powder coatings, has been named as an Official Sponsor to Yamaha Factory Racing MotoGP for the eleventh consecutive year. The agreement renewal sees Cromax®, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly durable paint systems on the team’s support trucks, mechanics’ toolboxes, workbenches and other pitlane equipment. The Cromax name is featured on the Yamaha YZR-M1 bikes of riders Valentino Rossi and Maverick Viñales for the MotoGP 2020 season, which runs until 22 November 2020.
Marco Brioschi, Axalta’s Country Leader for Refinish in Italy, says, "The winning combination of our high-performing products and the team’s laser focus on innovation has ensured a strong relationship that’s now in its second decade. We wish them all the best for this season.”
Marco Riva, General Manager of Yamaha Motor Racing Srl, adds, "Thanks to a long and successful relationship, we are delighted to consider Axalta, and its Cromax brand, part of our team. This season, where we are all experiencing the new normal, it is even more important to be able to rely on the close cooperation of a paint partner who shares our values of innovation and efficiency.”
For more information about Axalta and its premium refinish brand Cromax, please visit www.axalta.com and www.cromax.com/eu. For more information about the Monster Energy Yamaha MotoGP Team, please visit www.yamahamotogp.com.
Cromax, a global refinish coating brand from Axalta, is designed to increase productivity. Our coatings are formulated specifically to optimise business with advanced time-, energy- and material-saving processes that increase throughput and lower operating costs. Our value-added solutions provide customers with the most advanced systems to get the best out of the entire workflow. And our smart tools, our people’s in-depth knowledge and our strong approved networks all make our bodyshop customers more attractive to work providers. Cromax - drive your productivity.