NEWS


Jul 16, 2024 08:00

Axalta Announces Partnership with CESVIMAP and the Move2Green Sustainability Program

Through this partnership, Axalta’s refinish customers will have access to CESVIMAP’s Move2Green sustainability program which offers an online, self-assessment questionnaire to evaluate the current environmental impact of bodyshops. Once an auditor analyzes the data, Axalta customers will receive a detailed roadmap with actionable steps to improve their sustainability initiatives as well as the Move2Green certification to promote their commitment to reducing their environmental footprint.

May 21, 2024 08:00

Axalta Announces Partnership with Solera, a Global Leader in Vehicle Lifecycle Management

Through this partnership, Axalta’s conventional and Fast Cure Low Energy (FCLE) refinish paint systems will be integrated into Solera’s Sustainable Estimatics platform, enabling Axalta customers to estimate their CO2 emissions per repair, while considering repair methods (repair versus replace), paint application process, and drying conditions.

Axalta Embracing Sustainability
Jan 31, 2024 03:08

Embracing sustainability: from buzzword to transformative business model

Sustainability used to be a buzzword that appeared in annual reports and gave shareholders the feeling that the company in which they owned a stake was doing something positive. Sustainability didn’t always align with company strategy but rather sat somewhere on the side lines, looking in. Today, those vagaries are long gone. In their place is a robust, transformative business model that resides at the core of operations, aligns fully with strategy and ensures marketplace differentiation. If there was any doubt that shift had taken place, the tale of the tape clearly tells the story.

Starry Night 2024
Jan 30, 2024 07:26

Axalta Announces Starry Night as 2024 Global Automotive Color of the Year

Axalta today announced its 2024 Global Automotive Color of the Year – Starry Night. The latest edition marks the 10th year Axalta has introduced its automotive color of the year and the first time it has featured a black shade. Starry Night is a strong, contemporary color with light blue and silver flakes that evokes the depths of our universe and space exploration

Axalta Logo placeholder
Nov 17, 2023 05:26

Axalta Named Exclusive Supplier for BMW Group’s Private Paint Label ColorSystem in EMEA

Axalta has been named exclusive supplier for BMW Group’s private paint label, ColorSystem, in currently 15 Europeans countries plus South Africa. The agreement includes BMW Group’s network of 730 dealerships and collision repair partners. BMW Group’s ColorSystem is engineered to be one of the world’s most technologically advanced paint systems. It offers refinishing solutions that meet BMW Group's original manufacturer standards.

Innoptus Solar Team celebrate becoming 2023 Bridgestone Word Solar Champions
Oct 26, 2023 11:13

Axalta congratulates Innoptus Solar Team

Axalta, a leading global supplier of liquid and powder coatings, congratulates the Innoptus Solar Team from the University of Leuven, Belgium, on defending its World Champion title in the Projecta Challenger Class of the biennial Bridgestone World Solar Challenge.

Cromax Ultra Performance Energy System PS1081 PS1084 PS1087 PS1800 group
Oct 04, 2023 10:07

A productive process for new part metal substrate preparation from Cromax

Using new metal parts during a repair is not unusual for refinishers but ensuring the substrate preparation – in particular the sanding - is as productive and effective as possible just got easier, thanks to Cromax®. The premium refinish brand has created an easy-to-follow process using its Ultra Performance Energy System and Audurra, the accessory brand from Axalta, so refinishers can be confident of achieving the perfect sanding preparation of new metal parts.

Cromax Quickfill Primer Surfacer PS1504A
Aug 30, 2023 07:59

Cromax launches new aerosol PS1504A Quickfill Primer-Surfacer in grey

Cromax® launches a new 1K aerosol primer-surfacer in grey (VS4), PS1504A Quickfill Primer-Surfacer, to help maximise bodyshop productivity. Thanks to reduced process steps, simple universal application and very quick drying performance, bodyshops can be more productive, profitable and sustainable.

Axalta Innoptus Solar Car unveiling Team
Jul 27, 2023 07:03

Axalta Innoptus Solar Car unveiling

– Infinite, the tenth solar car designed and built by a team of engineering students from the Belgian Catholic University of Leuven, Belgium, was unveiled on 14 July 2023 at an event in the Port Authority Building House located in the Port of Antwerp, Belgium.

Axalta Irus Mix
May 11, 2023 03:53

Axalta launches Axalta Irus Mix

Axalta today launches Axalta Irus Mix, the fastest fully automated and completely hands-free mixing machine for the automotive refinish industry. Axalta Irus Mix delivers highly accurate colour and works with Axalta’s innovative packaging, maximising profitability and minimising environmental impact to help refinish customers meet or exceed key business goals.

Axalta Cromax and MEYM 2023
Mar 23, 2023 11:17

Monster Energy Yamaha MotoGP Signs Axalta as Official Sponsor for the 2023 season

Axalta is the Official Sponsor for the Monster Energy Yamaha MotoGPTM Team for the 2023 MotoGPTM World Championship season. This is the 14th consecutive year that Axalta has supported the Team in the premier class of motorcycle racing, which this year sees riders competing in 21 Grands Prix in 18 countries worldwide.

Axalta renews Silver Sponsorship of Innoptus Solar Team
Mar 14, 2023 10:44

Axalta agreement with Innoptus Solar Team

Axalta has re-signed as sponsor of the Innoptus Solar Team, the third time as Silver Sponsor. It is the eighth consecutive year Axalta is working with the Team, comprised of engineering students from the Catholic University of Leuven, Belgium, who are designing and building a solar-powered car.

Drivus Financial Services
Sep 21, 2022 05:28

Smarter equipment investment for bodyshops with Drivus Financial Services

Drivus is once again revolutionising the automotive refinish market in Europe, the Middle East and Africa (EMEA), with its newly launched Financial Services. By simplifying the equipment leasing process, Drivus Financial Services allows bodyshops to stay up-to-date with the most recent technology, offering easy access to equipment upgrades, which will deliver increased efficiency and provide a strong competitive advantage.

Chroma Matt Clear System
Sep 20, 2022 06:22

Cromax takes the mystery out of matt finishes with the launch of a new Chroma Matt Clear System

Cromax® introduces the Chroma® Matt Clear System, comprising two newly developed matt clears - CC6020 Chroma Matt System Clear and CC6010 Chroma Semi Matt System Clear. These inter-mixable clears have been designed to create a best-in-class system, offering refinishers six matt levels to match the wide range of OEM production finishes, from matt (5GU) and semi matt (65GU).

Aug 22, 2022 05:25

Axalta Refinish FCLE reduces energy cost and carbon footprint

The energy crisis, called by some the most extreme that has ever occurred in Europe , is worsening. Businesses are facing the double hit of spiralling costs and increasing inflation on top of energy costs that are extraordinarily high - and rising. Controlling costs is now top of most businesses’ agendas, and bodyshops are no different, particularly as they utilise energy to carry out their daily work.

Cromax New website
Aug 22, 2022 03:27

Axalta Refinish unveils new branded websites

Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.

Axalta Refinish EV repair package
Jun 16, 2022 10:02

Axalta Refinish showcases its drive for innovation at IBIS Global Summit 2022 in Monaco

Axalta Refinish is one of the Platinum Partners at the International Bodyshop Industry Symposium (IBIS) Global Summit 2022 in Monaco, taking place between 15 and 17 June 2022. Axalta Refinish is showcasing a number of its most recent ground-breaking firsts to a global audience of leaders and innovators in the automotive collision repair industry.

Axalta Cromax and MEYM Team
Mar 29, 2022 06:25

Axalta becomes official sponsor of The Monster Energy Yamaha

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.

Lets get to work direct to plastic additive cromax
Mar 14, 2022 04:59

Boost productivity and profitability with new training video

Cromax® has released a new training video in its Let’s get to work series that demonstrates how its new direct-to-plastic additive - AZ9700 Ultra Performance Plastic Additive - boosts productivity by saving time, material and energy.

Axalta Tech Tips Global Paint Defects
Mar 03, 2022 03:53

Axalta lauches tech tips global paint defects video series

Axalta, a leading global supplier of automotive paints and coatings, has launched an ongoing series of refinish training videos designed to help automotive repair bodyshops deal with troublesome, yet common paint defects.

Axalta Refinish EV repair package
Feb 23, 2022 11:09

Axalta Refinish new electric vehicle repair package helps body

Axalta Refinish has introduced another first to the Europe, Middle East and Africa (EMEA) market - a new electric vehicle (EV) repair package, which supports refinishers and bodyshops with the repairs of EV vehicles. Sales of electric cars are accelerating – one in 10 new cars in 2021 has been powered by a battery[i] - and refinishers and bodyshops need to be prepared to handle an increasing volume of EVs safely and efficiently.

Axalta Royal Magenta
Jan 19, 2022 05:58

Color of the Year 2021

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its Global Automotive Color of the Year 2022 – Royal Magenta.

Imron Fleet Line DTM Primer Surfer P60X
Jan 17, 2022 05:39

Faster cv repairs with the new Imron Fleet Line DTM Non Sading

The new Imron® Fleet Line DTM Non-Sanding Primer Surfacer P60X for commercial vehicles from Cromax® is specially designed to be applied directly to metal. It eliminates the need for a two-stage build-up, increasing bodyshop productivity and allowing CVs to get back on the road faster.

Axalta 69 Global Automotive Color Popularity 2021
Jan 14, 2022 05:26

Axalta extends automotive colour leadearship with the 69th global

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and grey (19%). Grey increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends.

Cromax Goes for a gold at World Expo Dubai
Jan 14, 2022 04:44

Cromax adds a touch of gold to expo 2022 dubai

Cromax® has provided gold-coloured coatings and its worldwide refinish expertise to a spectacular-looking sculpture, Gyratom, for the Belgian Pavilion at Expo 2020 Dubai, in the United Arab Emirates, which runs from 1 October 2021 to 31 March 2022 due to being postponed due to the pandemic.

Ultra Performance Plastic Aditive
Dec 01, 2021 03:48

Cromax launches AZ9700 Ultra Performance Plastic Additive

Cromax® has introduced a new Ultra Performance Plastic Additive - AZ9700. It is designed to improve the effectiveness of the wet-on-wet Ultra Performance Energy Surfacers PS1081, PS1084 and PS1087 and the Ultra Performance Non-Sanding Surfacers NS2081, NS2084 and NS2087. AZ9700 Ultra Performance Plastic Additive offers both the flexibility and excellent adhesion properties required when painting the most common exterior plastic vehicle parts.

Cromax paints the Agoria Solar Team’s most aerodynamic car yet
Aug 02, 2021 11:00

Cromax paints the Agoria Solar Team’s most aerodynamic car yet

BluePoint Atlas, the most aerodynamic solar car designed and built by the Agoria Solar Team, was unveiled today at an event in the Africa Museum, Tervuren, Belgium. It will take part in the first Solar Challenge Morocco, from 23 to 30 October 2021, the replacement event for this year’s cancelled Bridgestone World Solar Challenge due to be held in Australia.

Cromax - Daisy Wheel
Jun 22, 2021 07:45

Axalta unveils the refinish industry’s first fully automated colour mixing process via Daisy Wheel 3.0

EMEA Bodyshops to increase productivity with significant time and cost saving with fastest, most efficient paint process available. Axalta today announced it will make available pre-filled bottles of basecoat from its industry leading premium refinish brands for Fillon Technologies’ new Daisy Wheel 3.0, enabling fully automated colour mixing for the first time. Combined with Axalta’s cloud-based Digital Colour Management, bodyshops across EMEA will have access to the fastest and most productive paint process available.

Ultra Performance Energy System with CC6750
May 28, 2021 10:54

Cromax - safe and productive Electric Vehicles repairs

lectric vehicles (EVs) are here to stay. In 2019, Europe secured 60 billion Euros in investments to produce EVs and their batteries – 19 times more than in 2018. In the UK, it is predicted that around 18 million battery electric vehicles (BEVs) and plug-in hybrid (PHEVs) will be on the road by 2030, when the ban on the sale of new internal combustion vehicles is introduced. By 2040, BEVs and PHEVs may account for as much as 60% of the total car market.

Fix Network World logo
Apr 13, 2021 10:51

Fix Network World names Axalta as Preferred Global Paint Partner

Axalta, a leading global supplier of liquid and powder coatings, has signed a five-year global partnership agreement with Fix Network World, one of the biggest collision repair franchise networks globally. As per the agreement, Axalta is now the Preferred Global Paint Partner to Fix Network World, which has more than 700 collision shops in 2 countries.

Cromax - Let's get to work video tinted clearcoat repair process
Mar 12, 2021 10:32

Cromax meeting tinted clearcoat repair challenges

Cromax®, a global refinish paint brand from Axalta, has released a new Let’s get to work training video focussing on the repair process when using tinted clearcoats. Use of these deep, vivid and intense colours, particularly with reds and highly chromatic blues, has increased dramatically in OEM vehicle production.

Axalta renews its agreement with the Agoria Solar Team
Jan 27, 2021 10:25

Axalta renews its agreement with the Agoria Solar Team

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, recently renewed its contract with the Agoria Solar Team, a team of Belgium engineering students from the Catholic University of Leuven. As part of the two-year Silver Partner agreement, Cromax®, one of Axalta’s premium refinish brands, will be used to paint a specially designed solar car, which will be entered into the 2021 Bridgestone World Solar Challenge.

Cromax Pro Mixing ColorWB22 Pure Blue
Jan 26, 2021 10:20

Pure Blue: new Cromax Pro Basecoat tint introduced

In line with the trend of blue being the most popular chromatic colour for vehicles in Europe, Cromax® has extended its Cromax Pro portfolio with the new Cromax Pro Pure Blue WB22 mixing tint.

Axalta COTY 2021
Jan 12, 2021 09:59

Announcing Axalta’s 2021 Global Automotive Color of the Year: ElectroLight

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.

Axalta - Brilliantly Fast 2021 - Calendar front
Dec 14, 2020 11:01

Axalta pays homage to its strong motorsport heritage with 2021 wall calendar

Axalta sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.

Axalta’s Cromax brand and Yamaha Factory Racing MotoGP extend partnership
Nov 02, 2020 10:43

Axalta’s Cromax brand and Yamaha Factory Racing MotoGP extend partnership

Axalta, a leading global supplier of liquid and powder coatings, has been named as an Official Sponsor to Yamaha Factory Racing MotoGP for the eleventh consecutive year. The agreement renewal sees Cromax®, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly durable paint systems on the team’s support trucks, mechanics’ toolboxes, workbenches and other pitlane equipment.

Real productivity results with ChromaVision Pro Mini
Sep 04, 2020 10:30

Real productivity results with Cromax innovations

The most innovative and productive solutions from Cromax, a premium global refinish brand of Axalta, a leading global supplier of liquid and powder coatings, include ChromaConnect and the Ultra Performance Energy System. They have both been developed specifically with its bodyshops in mind.

Keeping on top of the hottest colours
Aug 24, 2020 10:22

Cromax – keeping on top of the hottest car colour trends

The most popular car colours globally are white, grey and black, according to what car manufacturers are producing. And while most people tend to purchase a car that sports a mainstream colour, there is a small but growing trend for car buyers to opt for highly unusual colours.

Axalta Logo placeholder
Jul 21, 2020 10:53

Axalta at IBISConnect Africa 2020

Axalta (NYSE: AXTA), a leading global provider of liquid and powder coatings, is participating in IBISConnect Africa, a live online simulcast held by the International Bodyshop Industry Symposium (IBIS), on Thursday 23 July 2020 between 10am and 1.30pm SAST.

High throughput
Jun 09, 2020 10:41

Get back to business with the help of Cromax

As some of the stay-at-home restrictions are cautiously being lifted across Europe, bodyshops are starting to get back to business. With many governments recommending people avoid public transport, the use of private vehicles is on the rise for the foreseeable future, which may mean more business for bodyshops, but during a time of social distancing, this poses a number of challenges.

ChromaWeb Icon App Store
Mar 09, 2020 11:18

Cromax introduces new ChromaWeb app designed to drive bodyshop productivity

The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.

Cromax - New label design
Feb 21, 2020 10:10

Cromax unveils new look labels for its refinish paint products

The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.

Thomas Cool Training Leader EMEA
Jan 22, 2020 09:54

Cromax appoints new EMEA Training and Technical Service Leade

Thomas Cool has been named the new Cromax® Training and Technical Service Leader for the Europe, Middle East and Africa (EMEA) region, as of 1 January 2020. Based out of the Cromax Training Centre (CTC) in Mechelen, Belgium, Cool not only sets the training agenda for the CTC, but also is responsible for the internal training and development of the Cromax trainers who are based at national training centres throughout EMEA.

Cromax Fast repairs for impatient customers
Oct 31, 2019 10:14

Fast repairs for the impatient consumer

Cromax Brand Manager for Europe, Middle East and Africa, Kevin Torfs, explains how to leverage today’s customers and turn impatience into profit

Cromax MasterTint AM54 Pure Orange colour
Oct 16, 2019 10:05

Orange is the new black

The colour orange can have a polarising effect – people either love it or hate it. If current trends in fashion, accessories and cars are anything to go by, consumer views on orange are shifting quickly towards the positive end of the spectrum.

Cromax Launch South Africa
Sep 09, 2019 05:23

Cromax launches in South Africa

Cromax®, a premium global refinish brand from Axalta - a leading global supplier of liquid and powder coatings – has launched in South Africa.