Cromax® launches a new 1K aerosol primer-surfacer in grey (VS4), PS1504A Quickfill Primer-Surfacer, to help maximise bodyshop productivity. Thanks to reduced process steps, simple universal application and very quick drying performance, bodyshops can be more productive, profitable and sustainable.
Axalta Refinish has added RADAR compliant colour formulas to its global online colour databases - ChromaWeb, Phoenix Cloud and Standowin iQ Cloud - to be prepared for future RADAR requirements for the repair of cars equipped with Advanced Driver Assistant Systems (ADAS).
– Infinite, the tenth solar car designed and built by a team of engineering students from the Belgian Catholic University of Leuven, Belgium, was unveiled on 14 July 2023 at an event in the Port Authority Building House located in the Port of Antwerp, Belgium.
The Axalta Academy, a state-of-the-art global training platform for refinish professionals, is launching globally in 15 languages to empower refinishers to maintain and to improve their specialised competencies with top-class training. The platform adjusts to the way in which they work, and is backed by Axalta’s unrivalled, industry-leading expertise.
Axalta today launches Axalta Irus Mix, the fastest fully automated and completely hands-free mixing machine for the automotive refinish industry. Axalta Irus Mix delivers highly accurate colour and works with Axalta’s innovative packaging, maximising profitability and minimising environmental impact to help refinish customers meet or exceed key business goals.
Axalta is the Official Sponsor for the Monster Energy Yamaha MotoGPTM Team for the 2023 MotoGPTM World Championship season. This is the 14th consecutive year that Axalta has supported the Team in the premier class of motorcycle racing, which this year sees riders competing in 21 Grands Prix in 18 countries worldwide.
Axalta has re-signed as sponsor of the Innoptus Solar Team, the third time as Silver Sponsor. It is the eighth consecutive year Axalta is working with the Team, comprised of engineering students from the Catholic University of Leuven, Belgium, who are designing and building a solar-powered car.
Axalta today announced its 2023 Global Automotive Color of the Year – Techno Blue. This is the 9th year the company has featured a trending color.
Axalta Coating Systems has released its 70th annual Global Automotive Color Popularity Report, which revealed the top three automotive colors of 2022: white, black, and gray. First published in 1953, Axalta’s annual color popularity report is the automotive industry’s longest running and most comprehensive color account.
Drivus is once again revolutionising the automotive refinish market in Europe, the Middle East and Africa (EMEA), with its newly launched Financial Services. By simplifying the equipment leasing process, Drivus Financial Services allows bodyshops to stay up-to-date with the most recent technology, offering easy access to equipment upgrades, which will deliver increased efficiency and provide a strong competitive advantage.
Cromax® introduces the Chroma® Matt Clear System, comprising two newly developed matt clears - CC6020 Chroma Matt System Clear and CC6010 Chroma Semi Matt System Clear. These inter-mixable clears have been designed to create a best-in-class system, offering refinishers six matt levels to match the wide range of OEM production finishes, from matt (5GU) and semi matt (65GU).
The energy crisis, called by some the most extreme that has ever occurred in Europe , is worsening. Businesses are facing the double hit of spiralling costs and increasing inflation on top of energy costs that are extraordinarily high - and rising. Controlling costs is now top of most businesses’ agendas, and bodyshops are no different, particularly as they utilise energy to carry out their daily work.
Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.
Axalta Refinish is one of the Platinum Partners at the International Bodyshop Industry Symposium (IBIS) Global Summit 2022 in Monaco, taking place between 15 and 17 June 2022. Axalta Refinish is showcasing a number of its most recent ground-breaking firsts to a global audience of leaders and innovators in the automotive collision repair industry.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.
Cromax® has released a new training video in its Let’s get to work series that demonstrates how its new direct-to-plastic additive - AZ9700 Ultra Performance Plastic Additive - boosts productivity by saving time, material and energy.
Axalta, a leading global supplier of automotive paints and coatings, has launched an ongoing series of refinish training videos designed to help automotive repair bodyshops deal with troublesome, yet common paint defects.
Axalta Refinish has introduced another first to the Europe, Middle East and Africa (EMEA) market - a new electric vehicle (EV) repair package, which supports refinishers and bodyshops with the repairs of EV vehicles. Sales of electric cars are accelerating – one in 10 new cars in 2021 has been powered by a battery[i] - and refinishers and bodyshops need to be prepared to handle an increasing volume of EVs safely and efficiently.
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its Global Automotive Color of the Year 2022 – Royal Magenta.
The new Imron® Fleet Line DTM Non-Sanding Primer Surfacer P60X for commercial vehicles from Cromax® is specially designed to be applied directly to metal. It eliminates the need for a two-stage build-up, increasing bodyshop productivity and allowing CVs to get back on the road faster.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and grey (19%). Grey increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends.
Cromax® has provided gold-coloured coatings and its worldwide refinish expertise to a spectacular-looking sculpture, Gyratom, for the Belgian Pavilion at Expo 2020 Dubai, in the United Arab Emirates, which runs from 1 October 2021 to 31 March 2022 due to being postponed due to the pandemic.
Cromax® has introduced a new Ultra Performance Plastic Additive - AZ9700. It is designed to improve the effectiveness of the wet-on-wet Ultra Performance Energy Surfacers PS1081, PS1084 and PS1087 and the Ultra Performance Non-Sanding Surfacers NS2081, NS2084 and NS2087. AZ9700 Ultra Performance Plastic Additive offers both the flexibility and excellent adhesion properties required when painting the most common exterior plastic vehicle parts.
Axalta Refinish congratulates the winners at the British Bodyshop Awards which took place at The InterContinental London - The O2, on Thursday 11 October. Fourteen of Axalta Refinish’s customers were among the winners, with 18 award wins between them.
BluePoint Atlas, the most aerodynamic solar car designed and built by the Agoria Solar Team, was unveiled today at an event in the Africa Museum, Tervuren, Belgium. It will take part in the first Solar Challenge Morocco, from 23 to 30 October 2021, the replacement event for this year’s cancelled Bridgestone World Solar Challenge due to be held in Australia.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today launched a new business partnership concept for the European automotive refinish market under a new brand: Drivus. Designed to focus on the particular challenges faced by bodyshops, Drivus targets productivity, performance and profits to ensure bodyshops build better businesses.
EMEA Bodyshops to increase productivity with significant time and cost saving with fastest, most efficient paint process available. Axalta today announced it will make available pre-filled bottles of basecoat from its industry leading premium refinish brands for Fillon Technologies’ new Daisy Wheel 3.0, enabling fully automated colour mixing for the first time. Combined with Axalta’s cloud-based Digital Colour Management, bodyshops across EMEA will have access to the fastest and most productive paint process available.
lectric vehicles (EVs) are here to stay. In 2019, Europe secured 60 billion Euros in investments to produce EVs and their batteries – 19 times more than in 2018. In the UK, it is predicted that around 18 million battery electric vehicles (BEVs) and plug-in hybrid (PHEVs) will be on the road by 2030, when the ban on the sale of new internal combustion vehicles is introduced. By 2040, BEVs and PHEVs may account for as much as 60% of the total car market.
Axalta, a leading global supplier of liquid and powder coatings, has signed a five-year global partnership agreement with Fix Network World, one of the biggest collision repair franchise networks globally. As per the agreement, Axalta is now the Preferred Global Paint Partner to Fix Network World, which has more than 700 collision shops in 2 countries.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, is named a Premium Team Supplier of Yamaha Factory Racing MotoGP, the 12th consecutive year the two companies have worked together.
Cromax®, a global refinish paint brand from Axalta, has released a new Let’s get to work training video focussing on the repair process when using tinted clearcoats. Use of these deep, vivid and intense colours, particularly with reds and highly chromatic blues, has increased dramatically in OEM vehicle production.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, recently renewed its contract with the Agoria Solar Team, a team of Belgium engineering students from the Catholic University of Leuven. As part of the two-year Silver Partner agreement, Cromax®, one of Axalta’s premium refinish brands, will be used to paint a specially designed solar car, which will be entered into the 2021 Bridgestone World Solar Challenge.
In line with the trend of blue being the most popular chromatic colour for vehicles in Europe, Cromax® has extended its Cromax Pro portfolio with the new Cromax Pro Pure Blue WB22 mixing tint.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.
Axalta sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 68th annual Global Automotive Color Popularity Report revealing the most common automotive colours on the road today are white (38%), black (19%) and grey (15%). Grey increased by two percentage points worldwide and is at a 10-year high.
The cooperation between Cromax®, one of the global refinish brands of Axalta a leading global supplier of liquid and powder coatings, and the Academic Motorsports Association of Zurich (AMZ) Racing Team continues for the third year.
Axalta, a leading global supplier of liquid and powder coatings, has been named as an Official Sponsor to Yamaha Factory Racing MotoGP for the eleventh consecutive year. The agreement renewal sees Cromax®, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly durable paint systems on the team’s support trucks, mechanics’ toolboxes, workbenches and other pitlane equipment.
The most innovative and productive solutions from Cromax, a premium global refinish brand of Axalta, a leading global supplier of liquid and powder coatings, include ChromaConnect and the Ultra Performance Energy System. They have both been developed specifically with its bodyshops in mind.
The most popular car colours globally are white, grey and black, according to what car manufacturers are producing. And while most people tend to purchase a car that sports a mainstream colour, there is a small but growing trend for car buyers to opt for highly unusual colours.
Axalta (NYSE: AXTA), a leading global provider of liquid and powder coatings, is participating in IBISConnect Africa, a live online simulcast held by the International Bodyshop Industry Symposium (IBIS), on Thursday 23 July 2020 between 10am and 1.30pm SAST.
As some of the stay-at-home restrictions are cautiously being lifted across Europe, bodyshops are starting to get back to business. With many governments recommending people avoid public transport, the use of private vehicles is on the rise for the foreseeable future, which may mean more business for bodyshops, but during a time of social distancing, this poses a number of challenges.
The new CC6750 Ultra Performance Energy System Clear is the latest in a line of innovative product launches from Cromax® that helps refinishers increase throughput. It is based on unique and patented resin technology from Axalta, a leading global supplier of liquid and powder coatings.
The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.
The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.
Thomas Cool has been named the new Cromax® Training and Technical Service Leader for the Europe, Middle East and Africa (EMEA) region, as of 1 January 2020. Based out of the Cromax Training Centre (CTC) in Mechelen, Belgium, Cool not only sets the training agenda for the CTC, but also is responsible for the internal training and development of the Cromax trainers who are based at national training centres throughout EMEA.
Axalta today released its 67th annual Global Automotive Color Popularity Report, which reveals the top three automotive colours as: white (38%), black (19%), and grey (13%). White has been the top automotive colour worldwide since 2011.
Cromax® announces the unveiling of its 2020 wall calendar, in collaboration with the world-famous Monster Energy Yamaha MotoGP team, for whom the premium refinish brand is an Official Sponsor.
Cromax Brand Manager for Europe, Middle East and Africa, Kevin Torfs, explains how to leverage today’s customers and turn impatience into profit
The Agoria Solar Team from the University of Leuven, Belgium, has become the World Champions by claiming its first-ever title in the Challenger Class of the biennial Bridgestone World Solar Challenge.
The colour orange can have a polarising effect – people either love it or hate it. If current trends in fashion, accessories and cars are anything to go by, consumer views on orange are shifting quickly towards the positive end of the spectrum.
Cromax®, a premium global refinish brand from Axalta - a leading global supplier of liquid and powder coatings – has launched in South Africa.
Cromax® has announced its renewed cooperation with the Swiss Academic Motorsport Association of Zurich (AMZ), after a very successful 2018 season for the team that included a double victory at Hockenheim, Germany, and saw AMZ Racing secure first place on the Formula Student Electric World Ranking.
The Agoria Solar Team unveiled its entry for the 2019 Bridgestone World Solar Challenge at an event in Beringen, Belgium, on 3 July 2019. The car, named BluePoint, was designed and manufactured by students from the University of Leuven, Belgium, and will take part in the gruelling challenge in Australia from the 13 to 20 October 2019.