CROMAX INSPIRES WITH SPECIAL EDITION 2019 CALENDAR
Today, our brand is stronger than ever. And to commemorate five years of Cromax, which we celebrated in September 2018, we created our first-ever wall calendar for 2019. We’ve named the calendar Cromax Inspires and it exclusively features the work of American artist Peter Maier, who is considered one of the top realist artists in the world and who uses our very own Cromax Pro Basecoat to create his impossibly convincing photo-realistic paintings.
From automotive to Fine Art
But Maier hasn’t always been a professional artist. In fact, his career has been unique. He started as an assistant to a sculptor in 1964. His talent was spotted, and he was quickly hired by General Motors as an automotive designer – at the time, one of the youngest ever. Maier went on to enjoy a distinguished career as Senior Designer for Cadillac, Pontiac and Chevrolet Motor Divisions. But his passion for art continued to burn inside him, so in 1980 Maier left the security of his position at GM to embark on a journey to pursue a new career as a Fine Artist.
And thanks to his previous career in the automotive industry, Maier uses our Cromax Pro Basecoat to create his masterpieces. He applies the basecoat on high-tech aluminium panels using a unique technique he developed - and not one we would suggest any of you try for traditional refinishing purposes! The multi-layering application process combines industrial paint technology with traditional brush work. The application process sees dozens of layers of pure colour to create the effect. Colours are not pre-mixed, so blues go over yellows to create greens. He applies wet-on-dry and wet-on-wet, to give different transparencies and effects.
The paintings are clear coated and Maier wet sands them, which reveals the layering process beautifully, before applying a final clearcoat. The colours refract, show and blend through one another, giving the paintings a depth, brilliance and luminosity unlike anything else in fine art. The effect, according to Maier, can’t be duplicated with traditional paint media.
Believe it or not
Kevin Torfs, our EMEA Brand Manager says, “the paintings are so realistic, we felt it necessary for the calendar to include some shots taken during the painting process, because people can be forgiven for not believing they are actually paintings,” .
The series of paintings featured in the calendar were completed in Maier’s studio over the course of 15 years. Most have been sold and are in major private corporate collections or museums and have been exhibited in galleries around the world, including the world-renowned Louis K. Meisel Gallery in New York, USA.
To view Cromax Inspires, click here.