NEWS


Cromax Logo
Jun 26, 2024 07:56

Matt finish repairs made easy thanks to Cromax step-by-step video

Cromax understands how complex repairing matt vehicles can be. In order to ensure its refinishers are as productive as possible and to give bodyshops a competitive edge in the spraybooth, the technical experts at Cromax have put together a handy step-by-step guide for these repairs with the Chroma® Matt Clear System.

May 29, 2024 08:00

Axalta Announces Partnership with Solera, a Global Leader in Vehicle Lifecycle Management

Through this partnership, Axalta’s conventional and Fast Cure Low Energy (FCLE) refinish paint systems will be integrated into Solera’s Sustainable Estimatics platform, enabling Axalta customers to estimate their CO2 emissions per repair, while considering repair methods (repair versus replace), paint application process, and drying conditions.

Axalta Embracing Sustainability
Feb 19, 2024 03:08

Embracing sustainability: from buzzword to transformative business model

Sustainability used to be a buzzword that appeared in annual reports and gave shareholders the feeling that the company in which they owned a stake was doing something positive. Sustainability didn’t always align with company strategy but rather sat somewhere on the side lines, looking in.

Starry Night 2024
Jan 30, 2024 07:26

Axalta Announces Starry Night as 2024 Global Automotive Color of the Year

Axalta today announced its 2024 Global Automotive Color of the Year – Starry Night. The latest edition marks the 10th year Axalta has introduced its automotive color of the year and the first time it has featured a black shade. Starry Night is a strong, contemporary color with light blue and silver flakes that evokes the depths of our universe and space exploration

Drivus Advanced Inventory Management
Nov 16, 2023 06:14

Drivus launches new Advanced Inventory Management app

Drivus, an Axalta brand delivering business services for the automotive refinish market in Europe, the Middle East and Africa (EMEA), has launched a dedicated app for Android and iPhone users for its comprehensive, cloud-based warehouse management system, Axalta Inventory Management (AIM).

Innoptus Solar Team celebrate becoming 2023 Bridgestone Word Solar Champions
Nov 08, 2023 11:13

Axalta congratulates Innoptus Solar Team

Axalta, a leading global supplier of liquid and powder coatings, congratulates the Innoptus Solar Team from the University of Leuven, Belgium, on defending its World Champion title in the Projecta Challenger Class of the biennial Bridgestone World Solar Challenge.

Cromax Quickfill Primer Surfacer PS1504A
Aug 31, 2023 07:59

Cromax launches new aerosol PS1504A Quickfill Primer-Surfacer in grey

Cromax® launches a new 1K aerosol primer-surfacer in grey (VS4), PS1504A Quickfill Primer-Surfacer, to help maximise bodyshop productivity. Thanks to reduced process steps, simple universal application and very quick drying performance, bodyshops can be more productive, profitable and sustainable.

Axalta Innoptus Solar Car unveiling Team
Jul 26, 2023 07:03

Axalta Innoptus Solar Car unveiling

Infinite, the tenth solar car designed and built by a team of engineering students from the Belgian Catholic University of Leuven, Belgium, was unveiled on 14 July 2023 at an event in the Port Authority Building House located in the Port of Antwerp, Belgium.

Axalta renews Silver Sponsorship of Innoptus Solar Team
Mar 20, 2023 10:44

Axalta agreement with Innoptus Solar Team

Axalta has re-signed as sponsor of the Innoptus Solar Team, the third time as Silver Sponsor. It is the eighth consecutive year Axalta is working with the Team, comprised of engineering students from the Catholic University of Leuven, Belgium, who are designing and building a solar-powered car.

Chroma Matt Clear System
Nov 17, 2022 06:22

Cromax takes the mystery out of matt finishes with the launch of a new Chroma Matt Clear System

Cromax® introduces the Chroma® Matt Clear System, comprising two newly developed matt clears - CC6020 Chroma Matt System Clear and CC6010 Chroma Semi Matt System Clear. These inter-mixable clears have been designed to create a best-in-class system, offering refinishers six matt levels to match the wide range of OEM production finishes, from matt (5GU) and semi matt (65GU).

Cromax New website
Oct 18, 2022 03:27

Axalta Refinish unveils new branded websites

Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.

Axalta Refinish EV repair package
Jun 16, 2022 10:02

Axalta Refinish showcases its drive for innovation at IBIS Global Summit 2022 in Monaco

Axalta Refinish is one of the Platinum Partners at the International Bodyshop Industry Symposium (IBIS) Global Summit 2022 in Monaco, taking place between 15 and 17 June 2022. Axalta Refinish is showcasing a number of its most recent ground-breaking firsts to a global audience of leaders and innovators in the automotive collision repair industry.

Axalta Cromax and MEYM Team
Mar 31, 2022 06:25

Axalta becomes official sponsor of The Monster Energy Yamaha

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.

Axalta Tech Tips Global Paint Defects
Mar 03, 2022 03:53

Axalta lauches tech tips global paint defects video series

Axalta, a leading global supplier of automotive paints and coatings, has launched an ongoing series of refinish training videos designed to help automotive repair bodyshops deal with troublesome, yet common paint defects.

Axalta Refinish EV repair package
Feb 02, 2022 11:09

Axalta Refinish new electric vehicle repair package helps body

Axalta Refinish has introduced another first to the Europe, Middle East and Africa (EMEA) market - a new electric vehicle (EV) repair package, which supports refinishers and bodyshops with the repairs of EV vehicles. Sales of electric cars are accelerating – one in 10 new cars in 2021 has been powered by a battery[i] - and refinishers and bodyshops need to be prepared to handle an increasing volume of EVs safely and efficiently.

Axalta Royal Magenta
Jan 19, 2022 05:58

Color of the Year 2021

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its Global Automotive Color of the Year 2022 – Royal Magenta.

Axalta 69 Global Automotive Color Popularity 2021
Jan 14, 2022 05:26

Axalta extends automotive colour leadearship with the 69th global

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and grey (19%). Grey increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends.

Cromax Goes for a gold at World Expo Dubai
Jan 14, 2022 04:44

Cromax adds a touch of gold to expo 2022 dubai

Cromax® has provided gold-coloured coatings and its worldwide refinish expertise to a spectacular-looking sculpture, Gyratom, for the Belgian Pavilion at Expo 2020 Dubai, in the United Arab Emirates, which runs from 1 October 2021 to 31 March 2022 due to being postponed due to the pandemic.

Cromax paints the Agoria Solar Team’s most aerodynamic car yet
Aug 03, 2021 11:00

Cromax paints the Agoria Solar Team’s most aerodynamic car yet

BluePoint Atlas, the most aerodynamic solar car designed and built by the Agoria Solar Team, was unveiled today at an event in the Africa Museum, Tervuren, Belgium. It will take part in the first Solar Challenge Morocco, from 23 to 30 October 2021, the replacement event for this year’s cancelled Bridgestone World Solar Challenge due to be held in Australia.

Fix Network World logo
Apr 13, 2021 10:51

Fix Network World names Axalta as Preferred Global Paint Partner

Axalta, a leading global supplier of liquid and powder coatings, has signed a five-year global partnership agreement with Fix Network World, one of the biggest collision repair franchise networks globally. As per the agreement, Axalta is now the Preferred Global Paint Partner to Fix Network World, which has more than 700 collision shops in 2 countries.

Cromax - Let's get to work video tinted clearcoat repair process
Mar 25, 2021 11:32

Cromax meeting tinted clearcoat repair challenges

Cromax®, a global refinish paint brand from Axalta, has released a new Let’s get to work training video focussing on the repair process when using tinted clearcoats. Use of these deep, vivid and intense colours, particularly with reds and highly chromatic blues, has increased dramatically in OEM vehicle production.

Cromax Pro Mixing ColorWB22 Pure Blue
Mar 08, 2021 10:20

Pure Blue: new Cromax Pro Basecoat tint introduced

In line with the trend of blue being the most popular chromatic colour for vehicles in Europe, Cromax® has extended its Cromax Pro portfolio with the new Cromax Pro Pure Blue WB22 mixing tint.

Axalta COTY 2021
Jan 12, 2021 09:59

Announcing Axalta’s 2021 Global Automotive Color of the Year: ElectroLight

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.

Keeping on top of the hottest colours
Sep 02, 2020 10:22

Cromax – keeping on top of the hottest car colour trends

The most popular car colours globally are white, grey and black, according to what car manufacturers are producing. And while most people tend to purchase a car that sports a mainstream colour, there is a small but growing trend for car buyers to opt for highly unusual colours.

High throughput
Jun 09, 2020 10:41

Get back to business with the help of Cromax

As some of the stay-at-home restrictions are cautiously being lifted across Europe, bodyshops are starting to get back to business. With many governments recommending people avoid public transport, the use of private vehicles is on the rise for the foreseeable future, which may mean more business for bodyshops, but during a time of social distancing, this poses a number of challenges.

ChromaWeb Icon App Store
Apr 16, 2020 10:18

Cromax introduces new ChromaWeb app designed to drive bodyshop productivity

The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.

Cromax - New label design
Mar 13, 2020 11:10

Cromax unveils new look labels for its refinish paint products

The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.

Cromax Let's get to work tutorial
Jan 20, 2020 09:48

Let’s get to work with new Cromax training videos

Cromax®, one of the three global refinish brands of Axalta, a leading global supplier of liquid and powder coatings, introduces a series of training videos entitled Let’s get to work. The videos focus on everyday repair methods and are carried out by one of the technical experts.

Axalta new facility in South Africa
Sep 21, 2019 09:43

Cromax launches in South Africa

Cromax, a premium global refinish brand from Axalta - a leading global supplier of liquid and powder coatings – has launched in South Africa. It is the first introduction of a premium brand in over 25 years. Cromax is known for optimising the entire workflow of a bodyshop. With a range of coating systems engineered for easy, quick and accurate application, Cromax minimises time as well as material and energy costs, to improve processes at every stage of the repair.