NEWS


Nov 17, 2022 06:22

Cromax takes the mystery out of matt finishes with the launch of a new Chroma Matt Clear System

Cromax® introduces the Chroma® Matt Clear System, comprising two newly developed matt clears - CC6020 Chroma Matt System Clear and CC6010 Chroma Semi Matt System Clear. These inter-mixable clears have been designed to create a best-in-class system, offering refinishers six matt levels to match the wide range of OEM production finishes, from matt (5GU) and semi matt (65GU).

Oct 18, 2022 03:27

Axalta Refinish unveils new branded websites

Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.

Jun 16, 2022 10:02

Axalta Refinish showcases its drive for innovation at IBIS Global Summit 2022 in Monaco

Axalta Refinish is one of the Platinum Partners at the International Bodyshop Industry Symposium (IBIS) Global Summit 2022 in Monaco, taking place between 15 and 17 June 2022. Axalta Refinish is showcasing a number of its most recent ground-breaking firsts to a global audience of leaders and innovators in the automotive collision repair industry.

Axalta Cromax and MEYM Team
Mar 31, 2022 06:25

Axalta becomes official sponsor of The Monster Energy Yamaha

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.

Axalta Tech Tips Global Paint Defects
Mar 03, 2022 03:53

Axalta lauches tech tips global paint defects video series

Axalta, a leading global supplier of automotive paints and coatings, has launched an ongoing series of refinish training videos designed to help automotive repair bodyshops deal with troublesome, yet common paint defects.

Axalta Refinish EV repair package
Feb 02, 2022 11:09

Axalta Refinish new electric vehicle repair package helps body

Axalta Refinish has introduced another first to the Europe, Middle East and Africa (EMEA) market - a new electric vehicle (EV) repair package, which supports refinishers and bodyshops with the repairs of EV vehicles. Sales of electric cars are accelerating – one in 10 new cars in 2021 has been powered by a battery[i] - and refinishers and bodyshops need to be prepared to handle an increasing volume of EVs safely and efficiently.

Axalta Royal Magenta
Jan 19, 2022 05:58

Color of the Year 2021

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its Global Automotive Color of the Year 2022 – Royal Magenta.

Axalta 69 Global Automotive Color Popularity 2021
Jan 14, 2022 05:26

Axalta extends automotive colour leadearship with the 69th global

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and grey (19%). Grey increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends.

Cromax Goes for a gold at World Expo Dubai
Jan 14, 2022 04:44

Cromax adds a touch of gold to expo 2022 dubai

Cromax® has provided gold-coloured coatings and its worldwide refinish expertise to a spectacular-looking sculpture, Gyratom, for the Belgian Pavilion at Expo 2020 Dubai, in the United Arab Emirates, which runs from 1 October 2021 to 31 March 2022 due to being postponed due to the pandemic.

Cromax paints the Agoria Solar Team’s most aerodynamic car yet
Aug 03, 2021 11:00

Cromax paints the Agoria Solar Team’s most aerodynamic car yet

BluePoint Atlas, the most aerodynamic solar car designed and built by the Agoria Solar Team, was unveiled today at an event in the Africa Museum, Tervuren, Belgium. It will take part in the first Solar Challenge Morocco, from 23 to 30 October 2021, the replacement event for this year’s cancelled Bridgestone World Solar Challenge due to be held in Australia.

Apr 13, 2021 10:51

Fix Network World names Axalta as Preferred Global Paint Partner

Axalta, a leading global supplier of liquid and powder coatings, has signed a five-year global partnership agreement with Fix Network World, one of the biggest collision repair franchise networks globally. As per the agreement, Axalta is now the Preferred Global Paint Partner to Fix Network World, which has more than 700 collision shops in 2 countries.

Mar 25, 2021 11:32

Cromax meeting tinted clearcoat repair challenges

Cromax®, a global refinish paint brand from Axalta, has released a new Let’s get to work training video focussing on the repair process when using tinted clearcoats. Use of these deep, vivid and intense colours, particularly with reds and highly chromatic blues, has increased dramatically in OEM vehicle production.

Mar 08, 2021 10:20

Pure Blue: new Cromax Pro Basecoat tint introduced

In line with the trend of blue being the most popular chromatic colour for vehicles in Europe, Cromax® has extended its Cromax Pro portfolio with the new Cromax Pro Pure Blue WB22 mixing tint.

Jan 12, 2021 09:59

Announcing Axalta’s 2021 Global Automotive Color of the Year: ElectroLight

Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.

Sep 02, 2020 10:22

Cromax – keeping on top of the hottest car colour trends

The most popular car colours globally are white, grey and black, according to what car manufacturers are producing. And while most people tend to purchase a car that sports a mainstream colour, there is a small but growing trend for car buyers to opt for highly unusual colours.

Jun 09, 2020 10:41

Get back to business with the help of Cromax

As some of the stay-at-home restrictions are cautiously being lifted across Europe, bodyshops are starting to get back to business. With many governments recommending people avoid public transport, the use of private vehicles is on the rise for the foreseeable future, which may mean more business for bodyshops, but during a time of social distancing, this poses a number of challenges.

Apr 16, 2020 10:18

Cromax introduces new ChromaWeb app designed to drive bodyshop productivity

The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.

Mar 13, 2020 11:10

Cromax unveils new look labels for its refinish paint products

The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.

Jan 20, 2020 09:48

Let’s get to work with new Cromax training videos

Cromax®, one of the three global refinish brands of Axalta, a leading global supplier of liquid and powder coatings, introduces a series of training videos entitled Let’s get to work. The videos focus on everyday repair methods and are carried out by one of the technical experts.

Sep 21, 2019 09:43

Cromax launches in South Africa

Cromax, a premium global refinish brand from Axalta - a leading global supplier of liquid and powder coatings – has launched in South Africa. It is the first introduction of a premium brand in over 25 years. Cromax is known for optimising the entire workflow of a bodyshop. With a range of coating systems engineered for easy, quick and accurate application, Cromax minimises time as well as material and energy costs, to improve processes at every stage of the repair.