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LET’S GET TO WORK WITH NEW CROMAX TRAINING VIDEOS

Cromax®, one of the three global refinish brands of Axalta, a leading global supplier of liquid and powder coatings, introduces a series of training videos entitled Let’s get to work. The videos focus on everyday repair methods and are carried out by one of the technical experts. The aim of the tutorials is to show the correct use of Cromax paint products and application processes, acting as a valuable tool for all Cromax refinishers as well as a refresher for refinishers who have attended face-to-face training courses at one of the Cromax Training Centres. The videos can be easily accessed on the Cromax website and on the Cromax YouTube channel free of charge.

The videos concentrate on the challenges refinishers face every day. The first tutorial in the series gives Cromax Pro Basecoat application guidelines for a side panel repair of a Volkswagen Polo in Reflex Silver. The technical expert begins by highlighting key aspects that need to be taken into account at the start of the repair - like climate and gun settings - before the product is even touched. From there he demonstrates a one and a half coat application process, a good effect coat with close and controlled overlap zones, good hiding and full mottling control, describing to the viewer the steps at each point in the process. The second video deals with the repair of a bonnet in Reflex Silver, and delves into clouding and mottling issues.

Koen Silverans, Training and Technical Leader for Cromax in Europe, the Middle East and Africa, says, “Our customers are at the forefront of everything we do, which is why

at Cromax we live by our ethos of delivering More than just paint to our customers. And these new videos certainly support that. They form part our arsenal of training tools that are designed to ensure everyone who uses our products and services do so in the best and most productive way possible. Another example of Cromax being about more than what is in the tin, is our Straight From the Heart video testimonial campaign, which showcases, through personal and unscripted video testimonials from refinishers, productivity gains across the bodyshop achieved thanks to Cromax.”

The Let’s get to work videos complement the face-to-face training sessions refinishers can attend at Cromax Training Centres around Europe, and support the content of the Technical Data Sheets.

Silverans concludes, “These videos will help make our refinishers’ lives easier by offering simple, accurate and highly accessible application instructions – direct from the experts!”

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