31 October 2025 – Axalta Coating Systems, a leading global coatings company, has launched Cromax^® Imron^® Fleet Line Elite Performance Topcoat, tailored specifically for the commercial vehicle and industrial sectors in Europe. Imron Fleet Line Elite Performance Topcoat combines versatility with simple application and flexible drying options while achieving an outstanding high-gloss and durable finish.

Fabien Boschetti, Sales Vice President for Axalta Refinish in Europe, says, “We developed Imron Fleet Line Elite Performance Topcoat with our professional CV and industrial refinishers in mind. We want to bring them the same opportunities for productivity and profitability that we offer through our top-range passenger car products. This new topcoat focusses squarely on maximising productivity for businesses who value efficiency and profitability without sacrificing the signature Cromax results they have come to expect from the brand.”

Imron Fleet Line Elite Performance Topcoat, intended for use on large-scale vehicles and industrial applications, is extremely versatile. It has been designed to be used as a complete topcoat system suitable for every application when existing toners and activators are used in conjunction with two new binders: Elite Performance Binder EL590 and Elite Performance Binder EL595, and two new additives: ET770 Performance Additive and ET775 Performance Additive Slow.

By mixing a ratio of three parts color to one part activator and 10 to 15 percent additive, painters can focus on easy application with only a 10-15 minute flash-off required between coats for ultimate efficiency. The topcoat may be baked, or a more economical overnight dry, for an effortless high gloss finish. These options enable businesses to streamline workflows and help reduce costs. 

Imron Fleet Line Elite Performance Topcoat delivers strong hiding power and is easy to apply in a standard two-coat application, or an optional 1.5 coats when time and material-saving is key.

“Imron Fleet Line Elite Performance Topcoat has been created with users in mind. By combining professional, consistent results with options tailored to a business’ needs, we enable them to work faster and boost their productivity,” concludes Boschetti.

For more information, please visit www.cromax.com/eu/elite-performance-topcoat.