Axalta Refinish unveils new European websites for premium brands Cromax, Spies Hecker and Standox
22 AUGUST 2022 – Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.
Olaf Adamek, Axalta Refinish Brand Manager for EMEA, says, “These three new websites reflect intuitive navigation, an accessible approach and a clear focus on products, three things we know our visitors value, in particular the refinishers and bodyshops who use the sites regularly.”
One of the key changes has been to the product catalogues. Now, every SKU has a full product description so visitors can easily and quickly find specific products, which are conveniently grouped by category, usage area, related paint system or related mixing system. Users can also search the catalogues by material codes or key product terms.
Adamek adds, “The websites’ new architecture, which we have created with user feedback in mind, provide even more of the content our sites’ visitors want in real-time. The product catalogues are now refreshed automatically a new product is added or updated in our database, so refinishers will have the latest information about our innovative technologies at a click of a mouse or a tap of a finger.”
Like the previous sites, visitors can receive all the sites’ content regardless of how they access it; the layout is completely responsive, so it adapts regardless of whether the websites are browsed from a laptop, desktop, a tablet or a mobile phone.
Users can still utilise the website like an app on home screens of iOS and Android mobile devices by simply saving the site. It appears as an icon, enabling fast access to important information such as the product catalogues or technical and safety data sheets.
“While each site retains the iconic look and feel of each brand, we’ve ensured our users have fresh, valuable content thanks to lean, responsive pages guaranteeing the sites are delivering performance from day one,” Adamek concludes.
Currently available in English, a further 44 regional sites, available in multiple languages, will go live throughout the rest of 2022.
For more information on Axalta Refinish, please visit www.refinish.axalta.eu.