Cromax, a global refinish coating brand from Axalta, is designed to increase productivity. Our coatings are formulated specifically to optimise business with advanced time-, energy- and material-saving processes that increase throughput and lower operating costs. Our value-added solutions provide customers with the most advanced systems to get the best out of the entire workflow. And our smart tools, our people’s in-depth knowledge and our strong approved networks all make our bodyshop customers more attractive to work providers.  

WE HELP BODYSHOPS DRIVE PRODUCTIVITY

EXPERIENCED AND DYNAMIC

 

Cromax has a rich history but we are a new and fresh brand. The roots of our brand date back to the early 20th Century when brass was still used to build cars. We were there when the first car manufacturers pioneered the age of motoring. And ever since, we have focused on delivering the quality our customers want: fast and productive refinish coating systems. Because productivity is our business.

We were known as DuPont Refinish in Europe, Middle East and Africa. But in September of 2013 we introduced our new brand name: Cromax.  

With Cromax you get the best of both worlds: the enthusiasm that is natural with a fresh, new brand, and the experience that comes with nearly a century of innovation.

1923

Development of Duco® nitro-cellulose lacquer, replacing oil-based coach paint.

1924

Installation of the first paint line at General Motors and the introduction of spray guns, reducing paint time from weeks to only six hours.

1929

Launch of Dulux® alkyd enamel, improving car coating durability and colour range.

1935

Introduction of the first mixing machine.

1956

Lucite® acrylic lacquer, the world's first thermo plastic acrylic.

1970

Imron® polyurethane enamel with added chemical resistance and durability introduced for truck fleets.

1983

First use of Centari® multi-leg system.

1988

DuPont Refinish European headquarters is established in Mechelen, Belgium.

1992

Introduction of Cromax® waterborne basecoat in California, USA.

1995

Completion of a comprehensive Low Emission (LE) paint product range.

1996

ValueShade® undercoats help reduce basecoat consumption.

1997

Cromax® waterborne basecoat is introduced, drastically reducing volatile organic compound emissions.

2004

Launch of Imron® Fleet Line, a heavy duty quality for commercial vehicles, with 23 basic concentrated PowerTints®.

2005

Introduction of the Environmentally Compliant Low Emission (LE) package.

2009

Launch of Cromax® Pro Basecoat, the most productive basecoat system in use and in application.*

2012

Acquire EFX –a new generation digital spectrophotometer for colour and effect measurement.

2013

DuPont Performance Coatings becomes an independent company, Axalta Coating Systems.

Axalta Coating Systems announces Cromax as the new brand name for DuPont Refinish.

2014

Launch of the CC6700 Ultra Performance Energy Clear using revolutionary, fast-drying Axalta resin technology.

eCTC – a new online training solution is launched. Cost-effective and user-friendly modules deliver training without leaving the bodyshop.

2015

ChromaWebTM – next generation web-based colour retrieval and colour management software, including product management features.

2016

Introduction of fast-drying Ultra Performance Energy Surfacer with time-saving Metal Pretreatment Wipes.

2017

Fully web-based, mobile and wireless colour management for bodyshops – with new Acquire Quantum and enhanced ChromaWebTM.