AXALTA BECOMES OFFICIAL SPONSOR OF THE MONSTER ENERGY YAMAHA MOTOGP TEAM FOR THE 2022 SEASON
Strategic partnership is now into its 13th consecutive year
29 MARCH 2022 – Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.
Axalta has been working with the Yamaha Factory Racing Team for 13 consecutive years. This year, the agreement sees Cromax®, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly productive paint systems on the team’s new support trucks, mechanics’ toolboxes, workbenches and other essential pit lane equipment. Reigning World Champion Fabio Quartararo, and his team mate Franco Morbidelli, are riding for the team in the MotoGP 2022 season.
Quartararo and Morbidelli’s equipment, including the legendary Yamaha YZR-M1 bikes, will be transported all over Europe in the new Monster Energy Yamaha MotoGP Team trucks, which will be painted with Cromax paint systems and sport the Axalta logo.
Olaf Adamek, Axalta Refinish Brand Manager for Europe, the Middle East and Africa, says, "For 13 years, we have been impressed by the team’s commitment to innovation – and this year is no different. This team is the perfect partner for our high-performing products. We are looking forward to another exciting MotoGP season and wish the team every success for 2022.”
William Favero, Marketing and Communications Manager at Yamaha Motor Racing, says, "This MotoGP season is going to be as exciting as it will be demanding, especially on our riders and staff, but also on their equipment and on the team trucks we’ll be using to travel all around Europe. That’s why we’re delighted to partner with Axalta and Cromax for the 13th year in a row – we need a reliable paint supplier that will be with us every step of the way as we embark on what promises to be a thrilling championship.”
For more information about Axalta and its premium refinish brand Cromax, please visit www.axalta.com and www.cromax.com/eu. For more information about the Monster Energy Yamaha MotoGP Team, please visit www.yamahamotogp.com.
Cromax, a global refinish coating brand from Axalta, is designed to increase productivity. Our coatings are formulated specifically to optimise business with advanced time-, energy- and material-saving processes that increase throughput and lower operating costs. Our value-added solutions provide customers with the most advanced systems to get the best out of the entire workflow. And our smart tools, our people’s in-depth knowledge and our strong approved networks all make our bodyshop customers more attractive to work providers. Cromax - drive your productivity.