Cromax is introducing a new global label design that simplifies product identification and brings greater clarity to the refinishing process.

The streamlined labels use a distinct colour system to make product groups easy to recognise at a glance. Undercoats, activators, thinners and additives, and clear coats are each clearly differentiated, helping refinishers quickly identify the right solution and make confident product selections.

The new labels also introduce the globally harmonised P | R | E product attributes – Productive, Reliable and Easy. Each product features all three attributes, with its primary characteristic highlighted, providing a simple way to understand the key benefit of a product at the point of use. Productive solutions are designed to maximise shop productivity, reduce material waste and minimise energy use; Reliable products deliver consistent, specification-driven performance; while Easy solutions provide smart, cost-conscious performance for everyday repairs.

The new design also features a simplified naming convention, with sub-brand names being removed from surfacers, primer-surfacers, clear coats and related components. This further streamlines the range and strengthens clarity across the Cromax product portfolio.

Together, the new label design creates a simplified, clarified and streamlined experience, helping Cromax users quickly recognise, select and trust the products they rely on every day.

For more information, talk to your local Cromax distributor.