DRIVE YOUR PRODUCTIVITY
Cromax, a global refinish coating brand from Axalta, is designed to increase productivity. Our coatings are formulated specifically to optimise business with advanced time-, energy- and material-saving processes that increase throughput and lower operating costs. Our value-added solutions provide customers with the most advanced systems to get the best out of the entire workflow. And our smart tools, our people’s in-depth knowledge and our strong approved networks all make our bodyshop customers more attractive to work providers.
WE HELP BODYSHOPS DRIVE PRODUCTIVITY
HOW DO WE DO THAT?
By sticking to our values
- We actively engage with our customers
- We are respectful and transparent in our practises
- We focus on inspiring, value-added solutions that make a difference
- We support our customers with everything they need to drive their business forward
EXPERIENCED AND DYNAMIC
Cromax has a rich history but we are a new and fresh brand. The roots of our brand date back to the early 20th Century when brass was still used to build cars. We were there when the first car manufacturers pioneered the age of motoring. And ever since, we have focused on delivering the quality our customers want: fast and productive refinish coating systems. Because productivity is our business.
We were known as DuPont Refinish in Europe, Middle East and Africa. But in September of 2013 we introduced our new brand name: Cromax.
With Cromax you get the best of both worlds: the enthusiasm that is natural with a fresh, new brand, and the experience that comes with nearly a century of innovation.
Development of Duco® nitro-cellulose lacquer, replacing oil-based coach paint.
Installation of the first paint line at General Motors and the introduction of spray guns, reducing paint time from weeks to only six hours.
Launch of Dulux® alkyd enamel, improving car coating durability and colour range.
Introduction of the first mixing machine.
Lucite® acrylic lacquer, the world's first thermo plastic acrylic.
Imron® polyurethane enamel with added chemical resistance and durability introduced for truck fleets.
First use of Centari® multi-leg system.
DuPont Refinish European headquarters is established in Mechelen, Belgium.
Introduction of Cromax® waterborne basecoat in California, USA.
Completion of a comprehensive Low Emission (LE) paint product range.
ValueShade® undercoats help reduce basecoat consumption.
Cromax® waterborne basecoat is introduced, drastically reducing volatile organic compound emissions.
Launch of Imron® Fleet Line, a heavy duty quality for commercial vehicles, with 23 basic concentrated PowerTints®.
Introduction of the Environmentally Compliant Low Emission (LE) package.
Launch of Cromax® Pro Basecoat, the most productive basecoat system in use and in application.*
Acquire EFX –a new generation digital spectrophotometer for colour and effect measurement.
DuPont Performance Coatings becomes an independent company, Axalta Coating Systems.
Axalta Coating Systems announces Cromax as the new brand name for DuPont Refinish.
Launch of the CC6700 Ultra Performance Energy Clear using revolutionary, fast-drying Axalta resin technology.
eCTC – a new online training solution is launched. Cost-effective and user-friendly modules deliver training without leaving the bodyshop.
ChromaWebTM – next generation web-based colour retrieval and colour management software, including product management features.
Introduction of fast-drying Ultra Performance Energy Surfacer with time-saving Metal Pretreatment Wipes.
Fully web-based, mobile and wireless colour management for bodyshops – with new Acquire Quantum and enhanced ChromaWebTM.